At the retailer.
A customer could choose optional cover for an eligible garment over £50, with the price and terms explained before purchase.
Melt Care · Garment care partnerships
Keep good clothes
in the story.
Help build a better aftercare service for clothes: garment repairs and an optional extended-warranty proposition for retail partners.
Not available to buy. We’re inviting retailers, insurers, underwriters and repair partners to help shape this proposal. No policy, cover or guarantee is being issued.
Enquire about Melt Care ↗Our founder wants to hear from the people who could make this work.
A conversation with Marcus
Built on trust.
Shaped by people.
“Our customers have stayed with Melt through good days and difficult ones. I’d like to explore how that trust could help people look after clothes they love, long after they leave the shop.”
Retailers understand their customers. Repairers know what can be saved. Insurance partners can help define responsible cover. We’re bringing those conversations together before making any promise.
Talk to the founder ↗Care beyond the first wash.
Customers have trusted Melt with millions of washes. We’re exploring how that care could extend to the garments themselves: a clear repair promise, helpful service and clothes kept in use for longer.
With a repairer.
An approved repair would go to a vetted seamstress, tailor or specialist, with agreed quality checks and a clear return process.
Back in the wardrobe.
The ambition: a documented repair, checked to a defined Melt standard, and a garment ready to wear again.
A £200 coat. A possible £20 add-on.
One pricing idea is a customer charge of around 10% of the garment’s retail value. That is an illustration for discussion, not a quote or a validated premium.
Retail partners could explore advance allocations of 1,000, 2,000, 5,000 or 10,000 policies. Wholesale pricing, retailer margin, activation, unused allocations and refunds would need separate agreement. An allocation would not mean a customer is covered until their eligible policy is issued.
Upfront cash must fund future obligations. Repair frequency, labour, postage, administration, tax, retailer margin and any insurer’s premium all need to fit before this can be a viable offer.
What we’d build together.
Repair scope and the Melt standard
Possible starting points include agreed seam, zip and fastening repairs. Cover length, limits, exclusions, wear and tear, accidental damage and failed repairs are still to be defined. Alterations or upgrades could be separately quoted services, not automatically insured benefits. The proposed Melt approval mark would follow documented repairer checks and quality standards; no approved network exists yet.
Retail collection and batch repairs
Retailers could log each approved repair, track the garment and batch shipments to a repair hub. Each item would need its own claim decision, consent, tracking and turnaround commitment. Bulk collection should never mean losing sight of an individual customer’s clothes.
Insurance, extended warranty or repair service?
The structure matters. A third-party repair promise may be insurance. We would need specialist legal advice, an appropriate authorised insurance partner where required, and clear responsibilities for sales, claims, complaints and customer money. This is not an authorised insurance offering. Existing consumer rights would remain unaffected.
FCA guidance on warranties ↗ · Insurance distribution requirements ↗
Help us build it properly.
We’d like to speak with retail buyers, authorised insurers and underwriters, claims specialists, tailors, seamstresses and alteration networks.
I’m a retailer ↗I’m an insurance partner ↗I’m a repair partner ↗Use the short form below to introduce your business. We’ll reply as soon as we can. No payment or policy application is taken here.
Build Melt Care with us.
A short note is all it takes. Tell us about your business and Marcus will review your enquiry with the Melt team.