Why Melt?
by Marcus Thompson
Like most brands today we value a clean, waste-free world.
Laundry detergent brands have ignored these values for many years. Detergents now need to catch up and do more with less whilst reducing packaging waste.
Washing machines use far less water than just a few years ago.
Big brand detergents and their large dose size do not dissolve easily in small water volumes.
This can also lead to poor cleaning results especially in overloaded machines where space for water is limited.
They also contain toxic chemicals, stain eaters and whiteners. That's bad news.
The solution is Melt.
Melt is ultra-concentrated nano detergent, formed into tiny strips that are super soluble.
Each strip weighs only 1g, 90% less than other detergents like pods and liquids.
Due to it's unique nano-particles, Melt packs a huge power punch. Melt dissolves super quickly: the active ingredients spread to all parts of the wash load almost instantly.
Due to patented natural bio enzymatic surfactants Melt washes clothes incredibly well, whilst avoiding residue and pod gunk build up in the machine.
It is the undissolved enzymes in detergents that lead to build ups of bacteria in the machine, often out of sight.
Designed with zero plastic, our boxes are 100% recyclable and even upcyclable.
But we really hope you will use melt for ever to help make laundry care better for you and show the next generation that Melt is for them.
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